Factories / Museums


Lamborghini Museum of Technology

The Lamborghini Museum has rested in the village of Sant’Agata, a mere 21 miles outside of Bologna since 1963. The Lamborghini Factory, now called the Museum of Technology has a marvelous collection of cars including Lamborghinis, concept cars, vintage cars, and racecars. The Production Line Tour will put you in awe with the step-by-step process of manufacturing the current range of Lamborghinis! Thank you Motor Valley Association for making this awesome tutorial video of Lamborghini’s Museum of Technology!


Enzo Ferrari museum & Ferrari Museum

The Enzo Ferrari Museum near Modena's train station, inaugurated in 2012, celebrates Signor Enzo Ferrari himself. The memorabilia is cleverly juxtaposed in two separate buildings. The traditional house where Enzo was born in 1898 includes the Museum of Engines, while a slick curvaceous modern building painted in bright “Modena Yellow” acts as a gigantic car showroom, with plenty of Ferraris to gawk at, though specific vehicles and exhibition themes change yearly. Along the same caliber of magnificent is the Ferrari Museum in Maranello. Each year, hundreds of thousands of petrol-heads and gear-heads make the pilgrimage to this museum in Ferrari's hometown. They come here to obsess over the world's largest collection of Ferraris, including Formula 1 exhibits, a trajectory of the car’s mechanical evolution, and a revolving exhibit of 40-45 landmark Ferrari models, including our favorite: The 1950s era baby blue 340MM. Thank you Motor Valley Association for making this awesome tutorial video of Enzo Ferrari and Ferrari Museums!



Ducati Museum

Founded in 1926, since 1946 Ducati has been producing sports bikes equipped with desmodromic distribution engines, innovative design and cutting-edge technology. An over 90 year-long story that recounts the passion for speed through its origins, the beauty of its bikes and the charm of a company that was born in Bologna and leads the carries the spirit of Emilia Romagna throughout the world. The Ducati story is one that spans over two centuries and explores the themes of engineering and fascinating, timeless design, sporting companies and legendary racing drivers. A tale that is enclosed in an exclusive temple: The Ducati Museum. Thank you Motor Valley Association for making this awesome tutorial video of the Ducati Museum!



Pagani Museum

Horacio Pagani used to carve small wooden cars dreaming of the day that he would turn his toy into the most beautiful cars in the world. The Pagani Factory is located in the heart of “Motor Valley” and the jaw-dropping Factory Tour is an experience with some of the most luxurious cars inspired by Leonardo Di Vinci. As you stroll the Factory you’ll feel the passion that goes into producing these magnificent works of art. Thank you Motor Valley Association for making this awesome tutorial video of the Pagani Museum!


IMOLA RaceTrack

Renowned all over the world thanks to the famous motor racing competitions, the “Enzo e Dino Ferrari” international circuit in Imola has been the bearer of sporting, historical, cultural and economic values for the area and the whole country for more than fifty years. Designed by Checco Costa, the first stone was layed in March 1950. Officially inaugurated in 1953, the racetrack hosted the most important international motorsport competitions, starting from the 200 Miglia in 1972 to arrive at the first Formula 1 Grand Prix, in 1979, and at the SBK World Championship, first edition dated 2001. Thank you Motor Valley Association for making this awesome tutorial video of Imola Racetrack!


Maserati Museum & Innovation Lab

Maserati is one of the world’s most glamorous automotive manufacturers, rich in tradition and sporting successes. It was founded on December 1st, 1914 in Bologna, Italy by Alfieri Maserati, together with his brothers Ettore and Ernesto, as a car engineering workshop called “Officine Alfieri Maserati”. In 1926 Maserati was transformed from a workshop that modified or developed cars built by other companies into a company designing, constructing and selling its own.


Cities


Emilia-Romagna, Italy

You can’t beat the Emilia-Romagna region of Italy! Not only does it house Motor Valley, the home of the worlds exotic cars, it’s the home of the best foods of Italy and awesome quaint cities! Check out this brief over view video from Lonely Planet! Thank you Lonely Planet for making this awesome tutorial video on showcasing what the Emilia-Romagna region of Italy!


BOLOGNA

Fusing haughty elegance with down-to-earth grit and one beautifully colonnaded medieval grid, Bologna is a city of two intriguing halves and our home base! One side is a hard-working, high-tech city located in the super-rich Po valley where suave opera-goers waltz out of regal theaters and into some of the nation's finest restaurants. The other is a bolshie, politically edgy city that hosts the world's oldest university and is famous for its graffiti-embellished piazzas filled with mildly inebriated students swapping Gothic fashion tips. Thank you New York Times for making this awesome tutorial video on showcasing cool things to do in Bologna!


Modena


CULINARY experience


Agriturismo

What’s an “agrituismo” you might ask?! The word agriturismo is a combination of the Italian words agricoltura (agriculture) and turismo (tourism). An agriturismo is effectively a farm designed to also receive guests, whether for food (lunch and dinner), holiday accommodation, or a combination of the two! Thank you Rick Steves for making this awesome tutorial video on showcasing what an “agriturismo" is.


Prosciutto di Parma

What is Parma Ham? Prosciutto di Parma, which translates from Italian as Parma Ham, is one of the finest hams in the world. When thinly sliced – which is how it's most commonly bought and served – the dry-cured ham is characterised by its warm pink colour and sliver of creamy fat running down one side. Thank you DiscovertheOriginTV for making this awesome tutorial video on showcasing how Prosciutto is made!