AUSTRIA
Our Salzburg Winter Aston Martin Ice Driving Experience pairs alpine luxury with rare winter driving access. Guests pilot Aston Martins on a frozen lake before returning to Salzburg’s five-star hotels, historic old town, and fireside dining. An intimate, high-luxury winter experience designed for those who expect the exceptional.
THE GAME PLAN
Red Bull Hangar 7
Imagine stepping into a cathedral of speed and innovation at Red Bull Hangar-7, where aviation, motorsport, and design collide. Set against the Alpine backdrop of Salzburg, this architectural icon showcases an extraordinary collection of historic aircraft, Formula 1 machinery, and cutting-edge engineering. Floor-to-ceiling glass, sculptural steel, and immaculate curation create an atmosphere that feels part museum, part private collection. This is not a passive visit. It’s an immersive moment inside Red Bull’s world of performance, precision, and boundary-pushing excellence.
Walk Salzburg
Explore the storybook elegance of Salzburg on a guided walking tour through one of Europe’s most refined historic cities. Wander the baroque streets of the Old Town, stroll along the Salzach River, and pass beneath the fortress that crowns the skyline. From intimate squares to grand façades, each step reveals layers of music, culture, and imperial history. This is Salzburg at its most personal: unhurried, beautiful, and quietly luxurious.
ASTON MARTIN on ICE
eel the thrill in its purest form as you take the wheel of Aston Martin on a frozen lake in the Austrian Alps. Guided by professional instructors, you’ll explore throttle control, balance, and precision as the car dances across ice and snow, every input amplified, every correction rewarding. Studded tires bite, engines sing, and confidence builds corner by corner. This isn’t about speed. It’s about mastery. A rare, adrenaline-rich driving experience where elegance meets extreme conditions, and Aston Martin proves its pedigree when grip disappears.
MICHELIN RATED
Indulge in Austria’s most elevated culinary expression with a dining experience at Restaurant Ikarus, the Michelin-rated jewel inside Hangar-7. Renowned for its rotating roster of the world’s greatest chefs, Ikarus delivers a multi-course journey that blends Austrian refinement with global creativity. Expect flawless service, architectural drama, and cuisine that feels both cerebral and indulgent. This is not just a meal. It’s Salzburg’s culinary pinnacle, curated for guests who appreciate rarity, precision, and unforgettable taste.
RELAXATION
Unwind in true alpine serenity at our Wellness Hotel where recovery is treated with the same care as performance. After days of winter driving and exploration, guests retreat into warm pools, panoramic saunas, and quiet relaxation rooms designed to slow the pace completely. Alpine wellness rituals, refined comfort, and attentive service create a sanctuary that restores both body and mind. This is not downtime. It’s deliberate restoration, Salzburg style.