SUPERCAR-AS-A-SERVICE

On-Demand Supercar Fleet for Enterprise Sales, ABM, & Field Marketing / Your brand’s dream fleet. On demand. Anywhere.

Vehicle-as-a-Service (VaaS) by Motorsport Lab provides on-demand exotic supercars for enterprise sales teams, GTM leaders, and experiential field marketing programs. We maintain a national fleet of Ferraris, Lamborghinis, Aston Martins, McLarens, and Porsches that brands use for account-based marketing, high-value prospecting, CXO hospitality, corporate sales enablement, and enterprise customer acquisition programs.

The Business Problem

Enterprise tech companies struggle to:

• Break through noise with C-suite buyers who ignore traditional outreach

• Create differentiated ABM experiences that justify CAC on strategic accounts

• Execute high-stakes events without vehicle access, logistics support, or OEM friction

• Deploy experiential sales tactics without owning capital-intensive assets

• Facilitate face-to-face customer engagement that translates into pipeline velocity

Our Solution

Motorsport Lab delivers a turn-key, nationwide supercar fleet purpose-built for enterprise GTM, field marketing, and ABM activation.

With a single request, your team gets:

• 🚗 Enterprise-ready supercar fleet (Ferrari / Lamborghini / Aston Martin / McLaren / Porsche)

• 🌎 National coverage for ABM roadshows, field marketing, and strategic prospecting

• 🛠️ Full asset management: registration, insurance, logistics, maintenance

• 🎨 Open-platform branding for livery wraps and product messaging

• 🧩 Integration sandbox: test hardware/software in-car (without OEM licensing barriers)

• 🧲 CXO engagement design to improve response rates and meeting acceptance

• 🤝 White-glove customer experience & concierge staff

Motorsport Lab becomes your experiential sales enablement partner, not just a vehicle vendor.

Enterprise Use Cases

• Account-Based Marketing Programs (ABM)

  → Target your top 100 accounts with unforgettable CXO experiences

• Enterprise Field Marketing Roadshows

  → Multi-city engagement with consistency, logistics, and brand standards

• C-Suite Hospitality & Sales Acceleration

  → Take prospects to lunch; leave a branded supercar behind for the weekend

• Customer Retention & Net Revenue Expansion

  → Celebrate milestones, renewals, upgrades with brand-defining experiences

• Pipeline Conversion for Long Sales Cycles

  → Re-ignite stalled enterprise deals with proactive outreach and event access

• Product Launch & Live Demo Vehicles

  → In-vehicle UX/AI/HUD hardware or software testing in real-world environments

Who We Serve

• Enterprise SaaS, Tech, AI, Travel, Tourism companies

• Cloud, cybersecurity, and infrastructure platforms

• Fintech, insurtech, and healthtech innovators

• Field marketing, ABM, and RevOps leaders

• CMOs, CROs, and CXOs seeking pipeline velocity

What’s Included

• Dedicated Account Manager

• Nationwide delivery, logistics, and concierge staff

• Event staffing + safety compliance

• Custom vehicle wraps / messaging / livery design

• Photography and video content capture

• Optional: Michelin dining, track reservations, motorsport hospitality

🗓️ Book a Strategy Call:

Build an Enterprise Field Marketing Program with Vehicle-as-a-Service