Motorsport Tourism for Luxury Travel Brands and Experience Hunters
We craft extraordinary motorsport-themed travel experiences that blend culture, adrenaline, and luxury into stories worth telling. From iconic supercar factories in Italy’s Motor Valley to Formula 1-style weekends in Monaco, our journeys go far beyond sightseeing — they’re immersive narratives that your clients (or you!) will remember forever.
TRUSTED BY
WHY US?
I’m Ray Chang, founder of Motorsport Lab and your host. A lifelong gearhead, foodie, and global traveler, I’ve owned and driven Ferraris, Aston Martins, and Lamborghinis around the world. Drawing on my background as a management consultant, post-exit founder of a $13M Supercar Autocross School, angel investor, and former IBM executive, I design motorsport experiences grounded in research that build real relationships, spark transformation, and create stories worth retelling.
Since 2007, Motorsport Lab has curated supercar factory access, elite driving adventures, and private collectible car buying experiences that quietly deliver real business outcomes, disguised as bucket-list journeys. Our work is consistently rated five stars, supported by documented results, repeat clients, and video evidence.
For Travel Brands - Add Exclusive Products
Why Resell Motorsport Travel?
The luxury travel market is booming, and motorsport experiences sit at its most exciting frontier. These aren’t typical tours — they are once-in-a-lifetime journeys that appeal to affluent, passionate travelers who spend more, stay longer, and return again and again.
Your Benefits as a Travel Partner
✔ Turn key experiences you can resell with confidence — we handle logistics from start to finish.
✔ Behind-the-scenes access to legendary brands like Ferrari, Lamborghini, BMW, Porsche, and more — a major “wow” factor for luxury travelers.
✔ Exclusive moments that elevate your brand — think private factory tours, supercar drives along scenic routes, Michelin-star dining, and VIP motorsport events.
✔ High-value clientele — experiences that attract affluent adventurers, motorsport enthusiasts, and cultural explorers.
✔ Seamless integration — you focus on your clients; we take care of the operations, local partners, and on-the-ground support.
📈 A proven growth vector for travel brands — motorsport tours create differentiation, deepen loyalty, and open new revenue streams that typical city tours can’t match.
For Experience Hunters - Ready for the Ultimate Motorsport Trip?
Forget cookie-cutter vacations. Motorsport Lab journeys are curated adventures where engines purr, hearts beat fast, and every meal or museum stop adds another layer of richness to the experience.
What Your Trip Could Include
🔥 Supercar Drives on legendary roads and racetracks.
🏭 Factory & Museum Passes at Auto Martin, Ferrari, Lamborghini, Ducati, Porsche, BMW, and more.
🌍 Cultural Immersion — from Bologna food tours to craft tastings in Bavaria.
🍷 Luxury Dining & Local Experiences — Michelin meals, festivals, and off-the-beaten-path stops.
🌟 VIP Motorsport Events — race weekends, exclusive paddock access, and curated itineraries tied to global motorsport calendars.
Whether you’re a gearhead, a luxury traveler, or someone who just can’t resist a bucket-list adventure, our trips deliver both thrills and stories.
WHY THESE EXPERIENCES MATTER?
For Travel Partners: Motorsport travel isn’t just a new product; it’s a prestige-building differentiator that positions your brand beside icons and drives demand from clients who want more than scenery.
For Travelers: These aren’t tours — they’re narratives with a pulse. You’re not just going places — you’re living moments that stay with you long after the drive ends.
Check Out our 5-Star Reviews
