RACETRACK EXPERIENCES
ON-TRACK DRIVING EXPERIENCES
Enterprise Racing Activations for ABM, Sales Acceleration & CXO Hospitality
Our On-Track Driving Experiences transform racetracks into high-performance sales venues. We pair world-class racing circuits with supercar fleets to create C-suite engagement opportunities that convert attention into pipeline.
Whether it’s New Hampshire Motor Speedway in the U.S., Enzo e Dino Ferrari at Imola in Italy, or the Nürburgring’s Nordschleife or Grand Prix Track in Germany, we deliver turn-key enterprise motorsport activations built to win in business.
For winter warriors, we even offer the Aston Martin Winter Ice Driving Experience in Austria — where hospitality meets Scandinavian-style adrenaline.
If your brand sells transformation, this is what transformation feels like.
The Business Problem
Enterprise sales and marketing teams struggle to:
Create C-suite access moments that break through digital fatigue
Justify high Customer Acquisition Cost (CAC) without memorable ABM experiences
Execute track activations without vehicle access or global logistics resources
Differentiate from competitors using traditional conference hospitality
Accelerate long sales cycles when urgency is low
Your biggest deals deserve more than a steak dinner. They deserve a racetrack.
Our Solution
We deliver turn-key, high-stakes hospitality that’s engineered for enterprise revenue teams.
With one partner, you get:
🚗 Full-fleet access: Ferrari, Lamborghini, Aston Martin, Porsche, McLaren
🏎️ Private track rental and exclusive driving sessions
🎤 Professional coaches + VIP track hosts & concierge
🍽️ Michelin-level culinary + premium hospitality options
🎨 Custom vehicle livery with ABM-targeted messaging
🎥 Media team for content capture & social storytelling
🌍 Global logistics across U.S., EMEA, and APAC
🧲 Enterprise sales enablement: curated prospecting moments with real conversion intent
This isn’t a thrill ride. It’s a revenue-generating racing program.
Enterprise Use Cases
Account-Based Marketing (ABM) Track Experiences
Target top accounts and accelerate multi-stakeholder buy-in
Field Marketing Roadshows
Bring the racetrack to crucial enterprise territories
Sales Cycle Acceleration & Renewal Celebrations
Give stalled deals a jolt of horsepower
Partner & Channel Engagement
Reward and energize your ecosystem with unforgettable performance
Live Demo Vehicles
Showcase AI copilots, mobility tech, HUDs, EV transformations, etc.
Who We Serve
Enterprise SaaS, Tech, AI, Travel, Tourism companies
Cloud, cybersecurity, and infrastructure platforms
Fintech, insurtech, and healthtech innovators
Field marketing, ABM, and RevOps leaders
CMOs, CROs, and CXOs seeking pipeline velocity
What’s Included
Track rental (private or semi-private)
Supercar fleet + branded livery options
Helmets, gear, safety staff, track insurance
Pro instructors + VIP guest services
Concierge logistics + on-site operations
Hospitality & executive lounge setups
Photo + video production
Optional:
Helicopter transfers
Overnight resort packages
Team racing competitions & prize ceremonies
Private factory visits (Ferrari, Lamborghini, Pagani, Porsche, Audi, Mercedes, BMW) or paddock tours
➡️ Book a Strategy Call
Design a Racetrack Experience that accelerates pipeline and closes deals faster!