2025 Motorsport Lab Recap: When Business Outcomes Look Like Bucket-List Experiences
Hello Friends,
Happy New Year!
Before we blast into 2026, I wanted to take a moment and look back. 2025 was a year where Motorsport Lab stretched, experimented, and created more “you just had to be there” moments than ever. A report card felt overdue, so here’s what we learned, what we built, and where you might’ve seen us — tearing through a mountain pass or strolling into a Formula 1 paddock with gelato in hand.
What 2025 Taught Us
Measuring ROI in motorsport experiences can feel like trying to dyno-test a smile. You know the horsepower is there… it just shows up later.
Thankfully, research from Harvard Business Review, MIT, and Stanford validated what we see in the field:
Motorsport for Business Development Works
Extended, immersive engagements increase trust, influence, and purchase intent in B2B and HNW audiences
Multi-day formats build memory (not pitch fatigue)
F1 sponsorships and partnerships are exponentially more valuable when the magic happens beyond the race day — in curated activations, shared adventure, and emotional engagement.
Motorsport for Leadership Alignment Works
Our retreats aren’t PowerPoints. They’re human tune-ups.
Impact shows up when:
conflict becomes collaboration
pressure turns into partnership
accountability feels shared, not enforced
This isn’t about hitting KPIs. It’s about protecting the humans who hit the KPIs.
2025 Wrap-Up
If we measured KPIs, ours might look like this:
Primary KPI: 1 serving of gelato per day (non-negotiable)
Actual KPI: Moments of happiness; too many to count.
📹 See proof in our recap videos here
Where We Led Tours in 2025
A passport full of stamps, a heart full of horsepower:
April: Blue Ridge Parkway Leadership Retreat + Tail of the Dragon + Porsche Track Day
May: F1 Miami with Area 00 Aston Martin UK Group
July: Goodwood Festival of Speed with Aston Martin
July: Barcelona: Motorsport Magic (Regent Seven Seas)
July: Monaco: Life of an F1 Driver (Regent Seven Seas)
August: Bologna: Cradle of Supercars (Regent Seven Seas)
August: Germany: Nürburgring Track Day (Private Group)
September: F1 Singapore
October: Bologna: Cradle of Supercars (Post-Exit Founders Trip)
Somewhere in there: more espressos than I’ll admit, factory invites that materialized like magic, and conversations that quietly turned into partnerships.
2026: The Road Ahead
We’re not slowing down. We’re adding snow tires.
January: Aston Martin Winter Ice Driving — Austria
April: Classic Porsche Tour — Barcelona & Catalonia
May: Classic Porsche Tour — Barcelona & Costa Brava
Summer: Motor Valley High School Innovation Program (education meets engineering meets adrenaline)
Plus: leadership retreats, investor treks, corporate education programs, enterprise activations, and more.
If We Haven’t Talked in a While
Tell me how I can help.
I might have a track, a factory, or a coastline that changes the way you lead, sell, or simply experience life.
Reply or DM me.
And the advice I tell myself every time I hover over “Book Flight”:
Just book the plane ticket and go.
With gratitude,
Ray Chang
Motorsport Lab
Exotic cars, factory tours, supercar adventures, & business outcomes disguised as bucket-list experiences.