DRIVE SALE. FUEL GROWTH
Motorsport as a Revenue Engine. We design and host motorsport activations that move pipelines, close deals, and deepen executive relationships. From Pagani factory floors to driving Aston Martins, Ferraris, Lamborghinis and Porsches, our experiences turn adrenaline into outcomes.
TRUSTED BY
WHY US?
I’m Ray Chang, founder of Motorsport Lab and your host. A lifelong gearhead, foodie, and global traveler, I’ve owned and driven Ferraris, Aston Martins, and Lamborghinis around the world. Drawing on my background as a management consultant, post-exit founder of a $13M Supercar Autocross School, angel investor, and former IBM executive, I design motorsport experiences grounded in research that build real relationships, spark transformation, and create stories worth retelling.
Since 2007, Motorsport Lab has curated supercar factory access, elite driving adventures, and private collectible car buying experiences that quietly deliver real business outcomes, disguised as bucket-list journeys. Our work is consistently rated five stars, supported by documented results, repeat clients, and video evidence.
What Research Says about our Activations…
Harvard Business Review, Harvard Business School, MIT, and Stanford-adjacent research consistently show that:
In-person, immersive experiences build trust faster than digital or transactional interactions
HBR research demonstrates that face-to-face engagement accelerates cooperation and trust, compressing relationship development from months into days.
Emotional connection drives buying behavior
Harvard Business Review’s research on customer emotions shows that emotional engagement is a stronger predictor of loyalty, advocacy, and revenue growth than rational factors alone.
Experiential engagement creates stronger memory and credibility
Harvard Business School faculty research on experiential marketing confirms that sensory-rich, immersive experiences create deeper memory encoding and perceived authenticity than passive marketing.
Relationships outperform transactions in complex, high-value sales
HBR’s work on relationship-driven selling shows that trust-based engagement significantly outperforms transactional approaches in enterprise and high-consideration purchases.
WHY OUR ACTIVATIONS WORKS?
Motorsport Lab operationalizes the research above in the real world. and engineers for the following outcomes:
Open doors faster: A motorsport invitation gets accepted when another dinner invite won’t.
Build trust quickly: Shared experience creates credibility and warmth in days, not quarters.
Increase deal velocity: When relationships strengthen, objections soften and access widens.
Create internal champions: The guest who had the experience becomes your advocate inside the account.
Make your brand unforgettable: Prospects remember what they felt, and who made them feel it.
Proof in the Real World (Case Studies)
Precision Footwear & Brand Trust
👉 IAMBIC Motorsport Activation
A motorsport-driven product validation and storytelling campaign that turned lab data into lived proof, increasing credibility, content velocity, and buyer confidence.
Enterprise Leadership & Cultural Alignment
A leadership intervention using motorsport experiences to rebuild alignment, trust, and performance without PowerPoints or hotel ballrooms.
Ultra-Luxury Travel & Sponsorship Engagement
👉 Aston Martin F1 x Regent Seven Seas
Curated motorsport journeys integrated into ultra-luxury cruise offerings to enhance guest experience, brand prestige, and partner ROI.
Founder & Executive Peer Communities (YPO-Type Groups)
Multi-day motorsport journeys designed to deepen relationships, accelerate trust, and create lasting business impact within elite networks.
Check Out our 5-Star Reviews
